Dear Homeowner,
This is a real letter, not some generic type-font coming from a national office. My name is Phillip J. Hines, and I live in Hilltop, Virginia Beach. Unlike many real estate agents, I’m a homeowner like you. In fact, I own two properties – one in which my family lives in, and one that we manage and rent. I bought these properties before I was a Realtor, and it always bugged me how much money agents made when I did the legwork to find my property, secure the deal, and ultimately close on the house. It was as if I was the agent and my “agent” was my assistant, just performing certain tasks when I asked them to. Well, that’s really what it was, except they were getting 3% commissions despite doing, in many cases, minimal work. That really aggravated me. Today, the same antiquated real estate commission system still exists in Hampton Roads. I’m sure you’ve been bombarded by calls from Realtors who say they are the best, will market your property, and be your All-Star agent. I know those calls get old – fast. Not only do they waste your time, they can sometimes be borderline unethical, like when an agent pretends to have an interested out-of-town buyer and wants to view the property on their behalf, thus getting them a face-to-face meeting with you. That happens more than you would think. That’s wrong, and I’m changing that. At Southerland Real Estate, we recognize the reality of the situation and predicament that you’re in. The real truth (and what no one is talking about) is that real estate firms and agents are not cooperating effectively with For Sale By Owners. We are closing that gap to increase savings to you, the homeowner. Although many people find homes on Zillow.com and other popular websites, an extremely high-majority of transactions still occur through the Hampton Roads Multiple Listing Service. The fact is, you almost always need to be on the MLS to sell your home the fastest and for the most amount of money. It’s true – you need the MLS. But here’s what’s also true – you can be on the MLS for $495 with us. The biggest hurdle you face is getting access to the MLS. And while most firms in Hampton Roads block access unless you pay them thousands upon thousands of dollars, we don’t. We utilize a 2007 Virginia law that allows us to represent you as an independent contractor. This key designation allows you to reap the benefits of the MLS while also saving thousands of dollars by selling it on your own. Southerland Real Estate has embraced this law because it saves you, the consumer, money. Our firm has saved our clients nearly $1 MILLION in real estate commissions in just a few short years of business. If you have received this letter and already sold your house, congratulations! If not, and you have questions about our service, give me a call anytime. I would love to help you. Sincerely, Phillip J. Hines, Realtor 757-288-8680 | Southerland Real Estate, Inc. | 638 Independence Pkwy., Suite 240, Chesapeake, VA 23320
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